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Futures 100 Innovators : May

May 30, 2022

The fifth installment of our Futures 100 Innovators spotlights people ungendering beauty, addressing ADHD through design and diversifying Web3 spaces

In this month’s Futures 100 Innovators, we reveal 10 more names in our global longlist and awards, featuring a global line-up of 100 innovators, disruptors, activists and change-makers.

Each month, we will profile 10 people that our team of researchers and analysts have identified as driving forward industries ranging from beauty and wellness to luxury, design, retail and travel. After 10 months, our complete Futures 100 Innovators list will be presented to a panel of industry judges who will select and award their 10 leading innovators, revealed in October 2022.

The Future Laboratory has launched an annual Futures 100 Innovators Award to celebrate those among us who are taking on those challenges that some of us may regard as unimportant, unworthy or unrighteous. They’re the people using new approaches, and sometimes counter-intuitive processes, to tackle those age-old problems of inequality, inclusion and levelling up that will still sit with us unless we innovate and imagine differently.

Left: David Yi, co-founder of Very Good Light and Good Light, US. Right: Ocushield, UK.

Beauty : David Yi

Redefining masculinity through beauty

Beginning his career as a journalist, beauty entrepreneur David Yi is well placed to change tired narratives around gender norms. His beauty platform, Very Good Light, and cosmetics brand Good Light, both challenge stereotypes where men and beauty are concerned, while also offering inclusive content on topics from mental health to racial diversity.

In his words: ‘When you embrace yourself and understand you don’t need anyone else’s permission, when that good light shines from the inside out – that’s when the world changes.’ This sentiment rings true in his new book, Pretty Boys: Legendary Icons Who Redefined Beauty (and How to Glow Up, Too), which traces the beauty rituals of men and male-identifying people throughout the centuries. Through an illustrated history and supporting guides, it aims to encourage more people to believe that beauty and wellness is an ungendered topic.

Health & Wellness : Dhruvin Patel

Addressing eye health amid accelerating screen time

An optometrist and entrepreneur, Dhruvin Patel is confronting the issue of blue light damage from screens and devices head-on. Since receiving a development grant from City University in London, he has built his blue light protection business Ocushield into an internationally recognised venture.

With products that have been rated by the UK's Medicines & Healthcare Regulatory Agency, including screen protectors, light-filtering lamps and glasses, Patel is becoming a leading authority on blue light, its impact on vision and quality of life. He has even been described as The Eye Expert, and was recently featured on the entrepreneurial reality tv show Dragons’ Den, where he was offered funding to further develop Ocushield.

Beyond creating products, Patel is also using the Ocushield platform to continue spreading awareness and education on the impact of blue light – with a YouTube channel exploring topics ranging from eyecare for young eyes to how to improve sleep.

‘As we grow, users will also be able to swap NFTs for real meals and deals – amalgamating our real and virtual lives.’
Supreet Raju
Harvey Wise, UK

Design : Harvey Wise

Navigating creativity with ADHD

Harvey Wise is a designer and producer raising awareness about the experience of having ADHD as a creative. Since graduating from Kingston School of Art in 2020, Wise has applied his creative talents to music, motion graphics, art and design. One of his recent projects, A motorway of thoughts, the nonlinear creative process with ADHD, provides a visual interpretation of ADHD and creativity, and was recently spotlighted in creative publication It’s Nice That. Considering the nature of creative work, he believes that balancing passion and emotion with sensitivity will lead to strong outputs. ‘I like to deconstruct work into stages, enabling me to finish and advance or develop and go back,’ he says when explaining his working style.

Food & Drink : Supreet Raju

Promoting food education in the Betterverse

While restaurant chains from McDonald’s to Panera have been experimenting with marketing stunts in the metaverse, Supreet Raju is seizing the opportunity to create an entire virtual world centred on food. Together with her husband, Raju co-founded OneRare, a virtual platform described as ‘the world’s first food metaverse’.

Launching with a food game focused on collecting non-fungible token (NFT) ingredients, OneRare has ambitions to become a platform promoting greater access to and awareness of food and cookery. The platform currently hosts four areas, including a virtual farm for learning about food-growing, a kitchen to discover recipes, and a playground for NFT owners to do battle through mini-games. In future, Raju hopes to expand OneRare to augment real-world food access. She says: ‘As we grow, users will also be able to swap these NFTs for real meals and deals – amalgamating our real and virtual lives.’

Left: Vacation by Poolsuite, Global. Right: Emmanuel Olunkwa, US.

Travel & Hospitality : Marty Bell

Cultivating community to redefine the travel sector

Although holiday-themed radio station Poolsuite might look like it stems from sunnier climes, its founder Marty Bell dreamed up the concept as a form of escapism on a winter’s day in Scotland. This spirit has underpinned a number of initiatives emerging under the Poolsuite banner, including sunglasses and Vacation, a retro-inspired suncream that 'bottles summer'.

Now, the self-described 'internet leisure corporation' has its sights set on physical hospitality experiences with the formation of a decentralised autonomous organisation (DAO) collective known as Manor DAO. Bell’s aim is to crowdfund the purchase of a luxury guesthouse somewhere in Europe. By empowering Manor DAO members to make key decisions about ‘everything from the location of the manor to the interiors’, Bell sets an example to the wider travel and hospitality sector in the power of cultivating community and the tech-first future of hospitality. As well as informing these key decisions, backers will earn allocated time slots to stay at the guesthouse, highlighting the real-life benefits to investing in Web3.

Luxury : Emmanuel Olunkwa

Crafting a multi-disciplnary future for luxury

Operating at the intersection of art, Web3, luxury brands and design, Emmanuel Olunkwa encapsulates the contemporary luxurian. As the head of content and community at digital gallery ArtOfficial, Olunkwa connects with next-generation art fans through cryptocurrencies and NFTs.

Meanwhile, his multi-hyphenated approach is also leading Olunkwa to make waves in the interiors space with his brand E&Ko. As a furniture designer, he is known for creating flower-shaped side tables and sculptural chairs made from high-grade plywood. Commenting on his collection, he says: ‘When I started living alone last year, I began making furniture because I wanted my space to reflect myself for the first time.’

Beyond his independent creative ventures, Olunkwa is also leading the way in promoting a paradigm shift in the luxury sector. Already, he has consulted for brands including Farfetch, JW Anderson and Thom Browne.

‘Everything from the location of the manor to the interiors – even the mosaic at the bottom of the pool – will be decided with our founding members’
Marty Bell, founder, Poolsuite
Emmy Kasbit at Lagos Fashion Week, Nigeria

Fashion : Josephine Philips

Reviving repairs to future-proof fashion

Despite consumers becoming more conscious of the damaging impact of fast fashion, many still face barriers when it comes to repairing clothes, finding that they don’t have the time or skills to do so. This is where 24-year-old entrepreneur Josephine Philips is stepping in, providing a convenient and accessible app, Sojo, which profiles local tailoring businesses in London. ‘Sojo is an accessible way for [my generation] to be able to engage with tailoring and repairing through a really easy process which they’re used to doing, and that’s playing with an app on their phone,’ says Philips. Through this solution, Philips empowers people to extend the lifespan of their garments by making it easier to access alterations and repairs. At the same time, Sojo also enables independent tailors to diversify their customer bases.

Retail : Nisha Kanabar

Promoting African talent through storytelling

With a background in luxury fashion and publishing, and over a decade of experience at titles including Vogue, Vogue India, and in the Middle East (now Vogue Arabia), Nisha Kanabar is now channelling her creative energy into spotlighting talent from her home continent.The result is Industrie Africa, initially launched as a free, digital African fashion showroom for media and fashion stakeholders. As it grew in popularity, with nearly 70% of contact enquiries driving product purchases, Industrie Africa has transformed into an e-commerce platform. Yet, Kanabar emphasises the importance of elevating independent designers via curation and storytelling, recently launching IA Connect, a portal for discovering African fashion talent and understanding the local creative landscape. She says: ‘[This is a] platform that will serve the industry and peripheral stakeholders from the perspective of education, intelligence, insights and reports.’

Left: Nowhere. Right: Kahlil Greene 'The Gen Z Historian'.

Media & Tech : Ana Constantino

Creating a digital safe space for multiculturalism

As social inequalities become increasingly apparent in Web3, Ana Constantino, co-founder of online community platform Nowhere, is working to create more inclusive virtual realms. Unlike other emerging digital spaces, Nowhere doesn’t require a crypto wallet or an NFT to join. By doing so, it lowers the financial and technical barriers that are common to Web3 platforms.

Even as the platform grows, Constantino says there will always be a free version – that's also browser-accessible – to ensure that the metaverse and its audiences can be diverse and approachable. In this way, Nowhere applies the core principles of multiculturalism, ensuring that the next iteration of the internet is an equitable space. ‘We believe culture and society benefit when people are together,’ says Constantino.

Youth : Kahlil Greene

Decolonising education through social media

While we often talk about Generation Z through a future-facing lens, speaker and social media personality Kahlil Greene demonstrates how this generation are also engaging passionately with the past – and how it has led to the social justice issues they're addressing today. Known on TikTok, Instagram and YouTube as The Gen Z Historian, the 22-year-old is working to fill the gaps in historical education and politics that are conventionally left out of US school curriculums.

‘Coming up with a formula on how to break down complex issues in a way that the majority of people can grasp was something I was most proud of as a content-creator, and want to continue doing through different mediums,’ he says. Beyond his work of promoting self-learning through social media, Greene also works with organisations to help them bridge the gap between Gen Z and diversity, equity and inclusion strategies.

‘We believe culture and society benefit when people are together’ - Ana Constantino, co-founder, Nowhere

Link to Article

Inequity in the Metaverse - how brands can prioritize multicultural marketing in virtual worlds

Garret Sloane - Ad Age

From Facebook to Fortnite: The metaverse is calling. Are we ready?

Mike Snider - USA Today

This Former Burning Man Creative Built A Unique Online 3D Platform To Help Us Virtually Bond

Jeryl Brunner - Forbes

Com entrevista feita no 'metaverso', Fantástico explica potencial e desafios do novo projeto de Zuckerberg

Fantastico - Globo TV

Welcome to NOWHERE: The Metaverse for Musicians and Artists

Randal Wark - Montreal Rocks!

Meet the women who are pioneering web 3.0 with avatars, metaverses and cryptocollections

Isabel Junqueira - Vogue Brazil

What is the ‘metaverse’? Facebook says it’s the future of the Internet.

Dalvin Brown - Washington Post

I Tried Working From The Metaverse...And Liked It

Matt Goldman - Bloomberg

Cirkay teams up with Nowhere metaverse for artist rewards

Stuart Dredge - Music Ally

Event Tech Check: New Tools for Donating Event Swag, Improving Speaker Audio, Gathering Attendee Data, and More

Claire Hoffman

Makers of The Metaverse: Maxx Berkowitz Of NOWHERE io On The Future Of The VR, AR & Mixed Reality Industries

Fotis Georgiadis - Authority Magazine

The Future Is Now: Jon Morris of NOWHERE On How Their Technological Innovation Will Shake Up The Art and Tech Scenes

Fotis Georgiadis - Authority Magazine

This new platform lets you party with friends in virtual worlds

Will Gleason - Time Out New York

Is the Metaverse the Future of Live Music?

Dave MacIntyre - Exclaim!

Futures 100 Innovators : May


After powering the first chart eligible NFT, now Cirkay partners with metaverse platform Nowhere

Andre Paine - Music Week

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