Next Gen Music Festival for DOZe Agency

Doze Agency Teams Up With NOWHERE To Create First of It's Kind 40 Band Metaverse Music Festival

Challenge

‍Doze Agency aimed to take Quebec’s premier music festival, Le Phoque Off, to the next level by creating a fully immersive and interactive experience. They sought a virtual platform to host multiple stages, live performances, and engage festival-goers with unique features like backstage artist interactions, networking, and exclusive merchandise.

Solution

‍Doze Agency partnered with NOWHERE to host the Le Phoque Off festival entirely in virtual spaces. The festival featured 40 bands across 4 virtual stages, bringing together 670 festival-goers, sponsors like SiriusXM, and international press. Attendees experienced nightly live shows, backstage hangs with artists, exclusive prizes, industry networking, interviews, and talks. The NOWHERE platform enabled an easy, accessible, immersive festival grounds that replicated the excitement of the physical festival.

Results

NOWHERE helped the Doze Agency transform Le Phoque Off into a dynamic, multi-day virtual festival to create deeper engagement with attendees driving top tier sponsorships and new avenues for interaction for artists. The festival successfully offered public live music experiences and private VIP industry networking and merch opportunities, all in memorable immersive environments.

Key Features

• Stunning Virtual Venues & Galleries; 40 bands, 4 virtual stages, nightly performances, galleries with merch, theaters with talks
• Backstage Access: Exclusive artist interactions and industry VIP talks.
• Monetization Opportunities: Exclusive merch and NFT prizes.

Impact

The collaboration with NOWHERE enabled Doze to deliver an innovative virtual music festival, enhancing audience engagement, increasing sponsorship, and pioneering a new standard for digital music events.