Andrew McMahon IMmersive music video Fan Experience for C3 & Nettwerk

Case Study: Andrew McMahon & Network Music’s Immersive Music Video Launch Fan Experience with NOWHERE.io
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Challenge:

Andrew McMahon wanted to elevate the release of his music video for "Stars" by creating a deeply engaging fan experience. The goal was to provide his fans with exclusive access, interactivity, & meaningful engagement, while also supporting the Dear Jack Foundation through fundraising.
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Solution:

McMahon partnered with NOWHERE.io to host a virtual fan experience that went beyond a typical music video release. Fans embarked on a virtual treasure hunt, which culminated in a custom-built, 3D Metaverse world that mirrored the intergalactic theme of his "Stars" music video. In this immersive space, McMahon held a face-to-face Q&A session with fans, offering a personal touch to the experience.

A 360-degree interactive zone allowed fans to explore the individual music stems from the record, while a 3D photo booth & merchandise wall offered fans the opportunity to collect digital memories and exclusive items. During the event, McMahon also raised money for the Dear Jack Foundation. The event concluded with an exclusive first viewing of his unreleased music video, "Skywriting."
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Results:

The virtual event brought McMahon's fans closer than ever, blending music, technology, & philanthropy into an unforgettable experience. Fans left not only with cherished memories but also exclusive merchandise & a sneak peek at new music.

Key Features:

• Custom 3D World: Fans were invited to go ‘inside the music video’ in an environment inspired by McMahon’s music video for “Skywriting.”
• Embed Audio in Custom Frames: Fans can move around a zone of the 3d space to hear various stems(parts) from the song creating immersive audio experience of the song. Getting closer to each custom frame with the lyrics, bass, vocals, keys embedded with the custom frame. Fans could control their individual mix of the song to hear parts of the song more or less enabling a brand new way to listen to the track.
• Exclusive Gating Access: First screening of the unreleased music video “Skywriting” plus limited-edition merchandise.
• Tiping the Space: Raised donations for his Dear Jack Foundation.

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Impact:

Andrew McMahon’s innovative use of NOWHERE.io created a one-of-a-kind virtual fan experience, combining music, interactive technology, and philanthropy to strengthen his connection with fans while raising money for a good cause.